MCIG: Here is the mCig

Posted on Sept. 24, 2013, 8:39 a.m.
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Good news:  My mCig just arrived

Bad news:  I really have no idea what to do with it!

Here it how the package looks:

The instructions on the back have misspellings and are missing some letters on the far right side, but they seem easy to follow:

  1. Insert dry leaf or wax after removing mouthpiece
  2. To operate, hold the black button

It also gave instructions on how to charge with the USB charger.

Here is the fully assembled mCig:  

I didn't measure it, but it's about 5 inches.

Here is just the mouthpiece, where the product is loaded:

The white mouthpiece pulls off easily and has a spring attached to it, with a piece of metal at the end.  This pushes the material towards the heat source.

Recharging is really easy - the longer part screws into the charger, and there is an LED that indicates when it is done.

To test functionality, I loaded a dried herb, and it certainly vaporized the plant matter.

  • Pot$tocker — PHOT up almost 15% today.! Woo Hoo!!! Posted 6 months ago
  • CavemanInvestor — So far so good for Alan's portfolio! If there was any doubt that we are still very early in Marijuana boom consider the delay in the movement of PHOT and other Cannabis stocks following the release of significant news. It can still take days for a stock to respond. Still very early. Still ground floor. This is fun! Posted 6 months ago
  • CavemanInvestor — Also interesting that cannabis stocks are not trading in lock-step today...could this be the beginning of a divergence or just a one day fluke? Posted 6 months ago
  • AlanBrochsteinCFA — Caveman, you are 100% right about the delayed reaction to real news. When something happens with Coca-Cola, the market reacts immediately. This is very inefficient. Hopefully, it will remain so for a long time so that we can capitalize Posted 6 months ago
  • CavemanInvestor — mcig seems "cool" for sure but it would be nice to know: a. if they have any special patent protection b. how much it costs to make and c. their estimates for customer acquisition costs per mcig purchase and their primary approach to customer acquisition. Posted 6 months ago
  • CavemanInvestor — To me the elephant in the room is the low cost of the mcig (which is great for buyers) and whether they can make any money at the end of the day Posted 6 months ago
  • Zach POT Player — I tried to order MCIG and wont let me Posted 6 months ago
  • CavemanInvestor — Most keywords in the space (e cigarettes, vaporizers, best vaporizers, etc.. are priced at $.50 - $1.50 per click. Assuming an agressive 5% conversion rate, mcig would be paying $50-$150 for 5 purchases. Posted 6 months ago
  • CavemanInvestor — And that doesn't include the cost to manufacture. Posted 6 months ago
  • CavemanInvestor — As a potential investor in mcig, I'd like to know these answers before I jump into this one. Posted 6 months ago
  • CavemanInvestor — Otherwise, it reminds me of the many internet plays where they spent $5 to make $1. Posted 6 months ago
  • CavemanInvestor — Just my 2 cents. Posted 6 months ago
  • AlanBrochsteinCFA — Yes, Caveman, we are on it! Zachary, it's not yet released for sale Posted 6 months ago
  • Zach POT Player — When will it be Posted 6 months ago
  • AlanBrochsteinCFA — Very soon, but I don't have the exact date Posted 6 months ago
  • Pot$tocker — where can I buy 1? If I type in 420Investor for the code, will I get a discount? Posted 6 months ago
  • AlanBrochsteinCFA — I like that idea, but if you need a discount off of $10, well... Posted 6 months ago
  • Pot$tocker — Here is why MCIG won't work....its too small, its a one-hitter. Here is why MCIG will work, @ $10 each you can buy 10 and have a pocket full of $10 disposables, that might work. Posted 6 months ago
  • AlanBrochsteinCFA — I think that this is just version one, but who knows. There is an elegant simplicity to a one-trick pony, but, like you said, it would be too small. So, stay tuned, and we'll get the full scoop Posted 6 months ago
  • Zach POT Player — I dont think its a one hitter Posted 6 months ago
  • Zach POT Player — its just a small amount of weed or what ever but not a one hitter Posted 6 months ago
  • AlanBrochsteinCFA — I found out that my box was part of a batched run - that's why it was turned into a sample. Also, Paul shared that there will be a second-generation product to follow. I will be having an extensive dialogue with him shortly, most likely in the format of the PHOT interview Posted 6 months ago
  • Pot$tocker — I have spent over $1,000 on vaporizers alone over the years. Always want to try the latest and greatest. Very small amount of weed. Im guessing .25g of weed or .10g of wax (similar to other pen vapes) I have owned 4 different pen vapes, 3 found the trash can. The way I smoke its barely a 1 hitter. Refilling them is a pain in the neck. very messy and not discreet to refill. Posted 6 months ago
  • Pot$tocker — even the one i kept is a pain to refill but it worked the best. Posted 6 months ago
  • Pot$tocker — Cannacig couldn't even make it thru the weekend with me. It was in the trash can by Sunday morning. Posted 6 months ago

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Alan Brochstein

I have worked in the investment industry since 1986 and earned the CFA charter in 1997. I worked for Kidder, Peabody in bonds from 1986-1992 and then First Boston's investment management subsidiary from 1992-1994, both in NYC. I then joined Criterion Investment Management (later acquired by Nicholas Applegate and then West LB) as a portfolio manager helping to manage $10 billion in fixed-income investments. In 2000, I made the move to stocks, joining a small firm in Houston as an analyst and portfolio manager. I left in 2006 and formed my own business, AB Analytical Services.

From 2007 until March, 2014, when I made the decision to devote my time exclusively to the cannabis sector, I worked as a research consultant to several investment advisors. Additionally, I offered a model portfolio service to individual investors from 2008 (, adding a private blog in 2011. In 2009, I began working with an independent research firm that focuses on evaluating the management teams of publicly-traded companies. In 2013, I came to the Marketfy platform and launched The Analytical Trader, with the goal of providing swing-trading ideas that would offer 4:1 reward-to-risk over a two-week time-frame. Later in the year, sensing an unmet need in the market for objective information on cannabis-related stocks, I launched 420 Investor as the go-to place to help investors capitalize on the "Green Rush". Finally, I have been one of the most successful bloggers at Seeking Alpha since early 2007. You can access my 600+ articles at

I am very dedicated to the idea that people can manage their own money and get market-beating performance at a reasonable all-in cost, avoiding costly middlemen who tend to deliver mediocre performance, at best. My goal is to help you by providing ideas that are based on sound processes and decades of experience, letting you make the ultimate judgment regarding the commitment of capital. I enjoy interacting with subscribers and look forward to working with you.

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