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The Analytical Trader

Use both Fundamentals and Technicals to Swing Trade like a Pro

Stop seeing half the picture! Use both types of analysis to determine proper entry into well-defined trades. We will likely lose more often than when we win, but the wins will be big and the losses small. The goal is to find trades with limited downside and good upside, usually about a targeted 10% over two weeks.

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  • 5.38%

    90 Day Performance
  • 18.44%

    365 Day Realized
  • 5.9%

    Avg. Trade Gain
  • 172

    Total Trades
  • 43.00%

    Win Percentage
  Symbology Position Quantity Entry Exit P/L ($) P/L (%) Entry Date Exit Date
URI Short -350.00 $89.30 $95.17 $-2,054.50 -6.57% 03/05/2014 03/31/2014
AVP Long 2000.00 $15.20 $14.41 $-1,580.00 -5.20% 03/03/2014 03/31/2014
FULL Long 3500.00 $8.89 $8.69 $-700.00 -2.25% 03/10/2014 03/27/2014
AEO Long 2400.00 $13.51 $12.99 $-1,248.00 -3.85% 03/11/2014 03/24/2014
MASI Long 1150.00 $26.62 $28.16 $1,771.00 5.79% 02/26/2014 03/11/2014
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The Analytical Trader by Alan Brochstein

Every trader would love to enter only winning trades, right?  

This isn't realistic, though. Stocks fluctuate for many reasons, often inexplicably.  I have found over the years that the real challenge to trading success is sticking with losers and hoping that the trade turns around.  They don't.  Similarly, many traders don't stay with a trade long enough, slapping themselves on the back for a single that could have easily been a double, to use baseball talk.  

While there are trading systems that seek to identify more winning trades than losers, with the hope that the net result is positive, my approach is different.  Instead, I try to find situations where I think that the downside in the short-term is limited but the upside is 10% or so within two weeks, depending on the volatility of the stock.

When I structure a trade, which is designed to expire after two weeks and usually does so more quickly, I look for situations where I think that the up/down ratio is at least 4X.  This is typically, then, trying to make 10% but risking 2.5%.  The beauty of this philosophy is that that one can be wrong more often than right, but still do very well.  Here is the math, based on trades that close right (10% gain) or badly (2.5% loss):

In this example, as long as the trades work just once every five times, we break even (before consideration of commissions).  On the other hand, the two-week return is 1.7% if we are right only one out of every three times!  1.7% may not sound like a lot, but there are 26 two-week periods in a year.  Just multiplying the 1.7% and not compounding it, this would be an annual return of 44.2%.

Now that I probably have your attention, it should be obvious to you that we don't expect to win more often than we lose.  The reality is that when you control risk tightly, you will get stopped out a lot.  We are able to win big when we do win, and we stick to our discipline at all times.  

We are looking for short-term opportunities, willing to risk only a little and understanding that we may lose more often than we win, but the wins are so much bigger than the losses that they net result is a win where it counts - the wallet.  We rely on both Technical Analysis and Fundamental Analysis to pick these trades, and we are always disciplined in how we manage them. 

What you get with The Analytical Trader

  • Chat Room

    The chat room provides an active community for members to discuss ideas, trading strategies and get market moving news in real-time. The community is made up of market experts, mavens, and other traders with the same strategies as you. It’s also a great place to get assistance and help.

  • Trade Alerts

    All trade alerts are verified by Marketfy’s proprietary technology that tracks, verifies, and delivers alerts in realtime via email, text message, and the Marketfy activity feed.

  • Education

    Learn about the markets in the fastest, most effective way from mavens and other industry experts. Whether you want to learn to trade full time or just generate an extra monthly income, the education will shorten your learning curve and improve your results.

  • Blog Posts

    Receive access to Alan Brochstein's latest blog posts as well as an archive of [his/her] past entries. These blogs will help you keep up with insights on past trades, thought on current market conditions, and will update you on Alan Brochstein's upcoming events and appearances.

  • Portfolio

    Maven portfolios are generated automatically by Marketfy’s verification technology - removing all human error and manipulation. The full performance history compiles every trade alert issued and are 100% transparent.

Latest Activity from The Analytical Trader

Options and stocks involve substantial risk and are not suitable for all investors. Subscribers are urged to evaluate any strategy prior to use to understand the risks and suitability for their personal investment use. Please read Characteristics and Risks of Standardized Options prior to investing in options.

If you engage or plan to engage in auto-trading of any strategy, please refer to All About Auto-Trading.

This portfolio is a sample “paper” portfolio for informational and educational purposes only recommended by Alan Brochstein as representative of The Analytical Trader and is not tailored to the individual circumstances or investment needs of any subscriber. This portfolio does not represent an actual portfolio held by Alan Brochstein, and the performance of this portfolio is not necessarily the performance experienced by Alan Brochstein with respect to [his/her] securities holdings and trades. Alan Brochstein may have a financial interest in the recommendations [he/she] makes as [he/she] may hold or trade some of the same securities for [him/her]self, family members and [his/her] clients.

It should not be assumed that future recommendations will be profitable or will equal past performance. As with any potential opportunity to earn profits, there is a risk of loss.

Is This Product For You?


  • Trading: Stocks
  • Asset Class: Options, ETFs
  • Frequency: Swing Trading


  • Experience Level: Beginner, Intermediate
  • $25k in Trading Account


  • Learn to trade Options & ETF effectively.
  • Make that money, honey!

Market Insights from Alan Brochstein

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Trading Style & Goals

Trading Style:

  • Type of Trading: Stocks.
  • Frequency of Trading: Swing Trading.


  • 4:1 or better risk/reward within 2 weeks


  • Margin account (for short sales)

About the Maven

Alan Brochstein

Before I became the leading “Cannabis Financial Analyst” in the marijuana industry, I spent numerous years on the inside of the investment industry as a portfolio manager.

Prior to earning my CFA charter in 1997, I worked in NYC for Kidder, Peabody, & Co. in bonds from 1986 to 1992. Later in 1992, I joined First Boston’s investment management subsidiary before becoming a portfolio manager with Criterion Investment Management in 1994 —co-managing $10 billion in fixed-income investments. In 2000, I made the move to stocks, joining a small firm in Houston as an analyst and portfolio manager. I remained at the firm until 2006, when I left to form my own business, AB Analytical Services—working as a research consultant for several investment advisors.

In 2008, I began offering a model portfolio service to individual investors ( And in 2009, I had the pleasure of working with an independent research firm that focused on evaluating the management teams of publicly-traded companies. I created The Analytical Trader in 2013—a service focused on providing swing trading ideas which offered a 4:1 reward/risk ratio over a two-week timeframe.

After seeing a strong need for more investor transparency among cannabis companies in early 2014, I launched the 420 Investor— a service committed to providing real-time, objective information about the top marijuana companies in the market.

In the process of launching the 420 Investor, I became a much-needed ally to marijuana investors, being hailed as one of the top “Cannabis Financial Analysts” in the industry.

My philosophy is simple: I believe that when people have access to ideas based on sound processes and backed by decades of experience, they can manage their own money and still have a market-beating performance. It’s my goal to provide exactly this type of know-how to investors everywhere.

If you’d like to learn more about my market views or experience, please check out my 600+ articles on Seeking Alpha.

You can also find me on LinkedIn at